Driving Customer Equity Reshaping Corporate PDF C6bffe8a1

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Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy PDF




by Roland Rust : Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy

ISBN : #0684864665 | Date : 2000-06-27

Description :

PDF-8ed25 | In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call “Customer Equity,” a strategic … Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy


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Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy by by Roland Rust

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Workplace Conflict Mobilization Solidarity Argentina Ebook PDF 259f3974d

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Workplace Conflict: Mobilization and Solidarity in Argentina PDF




by M. Atzeni : Workplace Conflict: Mobilization and Solidarity in Argentina

ISBN : # | Date : 2010-06-16

Description :

PDF-51be0 | Based on qualitative work in car plants in Argentina, this book offers new insights for an understanding of workers’ collective struggles in a radical perspective. Criticizing the use of injustice as the basis of mobilization, it argues that workers’ collective resistance should be seen as a function of the development of solidarity…. Workplace Conflict: Mobilization and Solidarity in Argentina


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Workplace Conflict: Mobilization and Solidarity in Argentina by by M. Atzeni

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Summary Marketing Warfare Review Analysis Ebook PDF 5b3a72af7

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Summary: Marketing Warfare: Review and Analysis of Ries and Trout’s Book PDF




by BusinessNews Publishing : Summary: Marketing Warfare: Review and Analysis of Ries and Trout’s Book

ISBN : # | Date : 2014-10-14

Description :

PDF-a2ab3 | The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”. This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies to stay ahead of their competitors in today’s overcrowded market. The authors explain how leaders can adopt military… Summary: Marketing Warfare: Review and Analysis of Ries and Trout’s Book


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[Pub.86EnQ] Summary: Marketing Warfare: Review and Analysis of Ries and Trout’s Book PDF | by BusinessNews Publishing


Summary: Marketing Warfare: Review and Analysis of Ries and Trout’s Book by by BusinessNews Publishing

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Audience Marketing Subscribers Fans Followers Ebook PDF A84cee013

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Audience: Marketing in the Age of Subscribers, Fans and Followers PDF




by Jeffrey K. Rohrs : Audience: Marketing in the Age of Subscribers, Fans and Followers

ISBN : # | Date : 2013-11-05

Description :

PDF-5acc5 | Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive.  They are where you find new customers and develop more profitable relationships.  And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are.  With AUDIENCE, Jeff Rohrs seeks to change this dynami… Audience: Marketing in the Age of Subscribers, Fans and Followers


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Audience: Marketing in the Age of Subscribers, Fans and Followers by by Jeffrey K. Rohrs

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Web 2 0 Showroom Fashion Brands Ebook PDF 16fc5d9fb

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Web 2.0. The New Showroom for Fashion Brands: How important is Social Media for the Fashion Industry? PDF




by Steffen Achenbach : Web 2.0. The New Showroom for Fashion Brands: How important is Social Media for the Fashion Industry?

ISBN : # | Date : 2014-06-06

Description :

PDF-651a0 | Master’s Thesis from the year 2012 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, South Bank University London, course: International Business Social & Digital Media Strategy, language: English, abstract: Internet technology has greatly changed in form over the past few years. What was once mainly used as a source of informat… Web 2.0. The New Showroom for Fashion Brands: How important is Social Media for the Fashion Industry?


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[Pub.20KSL] Web 2.0. The New Showroom for Fashion Brands: How important is Social Media for the Fashion Industry? PDF | by Steffen Achenbach


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Consumer Behavior Behaviour Implications Marketing PDF 0f304ae71

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Consumer Behavior/Consumer Behaviour: Implications for Marketing Strategy PDF




by Del I Hawkins : Consumer Behavior/Consumer Behaviour: Implications for Marketing Strategy

ISBN : #0256094101 | Date : 1980

Description :

PDF-2d33b | … Consumer Behavior/Consumer Behaviour: Implications for Marketing Strategy


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Consumer Behavior/Consumer Behaviour: Implications for Marketing Strategy by by Del I Hawkins

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Vulnerability Corporate Reputation Leadership Sustainable PDF 2964c9f4f

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The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value PDF




by Peter Verhezen : The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value

ISBN : #1137547359 | Date : 2016-03-29

Description :

PDF-6b4c5 | The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer…. The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value


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The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value by by Peter Verhezen

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Rethinking Sales Cycle Sustainable Competitive PDF 1735d5ca1

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Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage PDF




by Tim Young : Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage

ISBN : #0071637990 | Date : 2010-01-04

Description :

PDF-4ee6a | Align your selling methods with their buying habits for a win-win relationship! “The digital age has dramatically changed the selling profession. John Holland and Tim Young will bring you up to date on their new rules for a customer-centric approach.” ―Al Ries, bestselling coauthor, War in the Boardroom Since its founding in 2002, CustomerCentric Selling, one of the world’s leading sales… Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage


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Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage by by Tim Young

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Handbuch Direct Marketing More German PDF 16fc5d9fb

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Das Handbuch Direct Marketing & More (German Edition) PDF




: Das Handbuch Direct Marketing & More (German Edition)

ISBN : #3322902218 | Date : 2012-06-26

Description :

PDF-0f7a8 | Dieses Standardwerk – jetzt in der 8., völlig überarbeiteten Auflage – bietet dem Anwender im Direct Marketing eine Fülle von praktischen Hinweisen zur Gestaltung seiner Arbeit. Im neuen “Dallmer” zeigen mehr als 70 Praktiker und renommierte Wissenschaftler neue Trends und Entwicklungen. Ganz neu und sehr nützlich ist die Zweiteilung jeder Seite in einen Chart- und einen Textteil. Die Charts k… Das Handbuch Direct Marketing & More (German Edition)


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Updating Your Marketing Strategy Technologies PDF E24085429

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Updating Your Marketing Strategy: Leading Executives on Leveraging New Technologies and Strategies to Increase Visibility and Grow Revenue (Inside the Minds) PDF




by Hayes Roth : Updating Your Marketing Strategy: Leading Executives on Leveraging New Technologies and Strategies to Increase Visibility and Grow Revenue (Inside the Minds)

ISBN : #0314293426 | Date : 2015-01-01

Description :

PDF-b01ce | Updating Your Marketing Strategy provides an authoritative, insider’s perspective on keeping your marketing department abreast of new trends and technologies while remaining focused on proven business tactics. Featuring marketing executives from leading companies across the country, this book addresses essential topics, such as effectively identifying your target customers and adjusting your messa… Updating Your Marketing Strategy: Leading Executives on Leveraging New Technologies and Strategies to Increase Visibility and Grow Revenue (Inside the Minds)


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[Pub.67VpJ] Updating Your Marketing Strategy: Leading Executives on Leveraging New Technologies and Strategies to Increase Visibility and Grow Revenue (Inside the Minds) PDF | by Hayes Roth


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