Cim Diploma Strategic Marketing Management PDF 0e511b1cb

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Cim Diploma – Paper 11: Strategic Marketing Management – Planning and Control: Study Text (2002) (CIM Study Text: Diploma) PDF




by BPP : Cim Diploma – Paper 11: Strategic Marketing Management – Planning and Control: Study Text (2002) (CIM Study Text: Diploma)

ISBN : #0751741353 | Date : 2002-08-30

Description :

PDF-bc161 | This study text focuses on planning and control in strategic marketing management. It is part of a range of CIM study texts which carry the full recommendation of the CIM examiners…. Cim Diploma – Paper 11: Strategic Marketing Management – Planning and Control: Study Text (2002) (CIM Study Text: Diploma)


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Emotion Marketing Hallmark Winning Customers PDF Fcf288e74

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Emotion Marketing: The Hallmark Way of Winning Customers for Life PDF




by Scott Robinette : Emotion Marketing: The Hallmark Way of Winning Customers for Life

ISBN : #0071364145 | Date : 2000-12-30

Description :

PDF-93179 | To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture―the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy ca… Emotion Marketing: The Hallmark Way of Winning Customers for Life


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Customer Capitalism Sandra Vandermerwe PDF 38b6e2bdc

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Customer Capitalism PDF




by Sandra Vandermerwe : Customer Capitalism

ISBN : #1861563078 | Date : 2001-10-08

Description :

PDF-d4564 | Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage. Taking examples from companies as diverse as Amazon.com and Mondex, Microsoft and Monsanto, the aut… Customer Capitalism


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Customer Capitalism by by Sandra Vandermerwe

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Pricing Strategy Audit Kent Monroe PDF 9216c6d19

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The Pricing Strategy Audit PDF




by Kent B. Monroe : The Pricing Strategy Audit

ISBN : #1907766006 | Date : 2010-09-20

Description :

PDF-b39ab | An in-company assessment to help create the best possible pricing strategy for your organisation. This detailed self-assessment audit can be used: •to measure and improve the effectiveness of your present pricing strategy •or to create a sound pricing strategy where none exists. First, use the audit to understand the 5 factors to consider when setting prices – and how to balance them. Then g… The Pricing Strategy Audit


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Cim Diploma Integrated Marketing Communications PDF Cf236d6ef

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Cim Diploma – Paper 9: Integrated Marketing Communications: Practice and Revision Kit (2002) PDF




by BPP : Cim Diploma – Paper 9: Integrated Marketing Communications: Practice and Revision Kit (2002)

ISBN : #0751748870 | Date : 2002-09-30

Description :

PDF-609ba | This practice and revision kit focuses on integrated marketing communications. It is part of a range of CIM study texts and practice and revision kits. Packed with exam-standard questions and model answers, these kits help to develop effective exam technique…. Cim Diploma – Paper 9: Integrated Marketing Communications: Practice and Revision Kit (2002)


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Cim Diploma – Paper 9: Integrated Marketing Communications: Practice and Revision Kit (2002) by by BPP

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Marketing Strategy Sid Ghosh PDF B2091f8c1

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Marketing and Strategy PDF




: Marketing and Strategy

ISBN : #1408017679 | Date : 2008-11-09

Description :

PDF-fe67d | … Marketing and Strategy


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Nexus Initiative Brent Henley PDF 9c1cab438

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The Nexus Initiative PDF




by Brent Henley : The Nexus Initiative

ISBN : #0982923910 | Date : 2010-12-02

Description :

PDF-f8b6a | Stop Networking: Networking is broken. Too many people view it as a form of taking. They want your business. They want your referrals. They want your advice. With everyone trying to get something from you, how are you ever supposed to receive the things you need to grow? You can’t. That’s why you need a new system. That’s why you need a neXus. Start Giving: It’s no secret. No great leade… The Nexus Initiative


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The Nexus Initiative by by Brent Henley

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Relationship Selling Fifth Charles Futrell PDF D23c2544b

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ABC’s of Relationship Selling, Fifth Edition PDF




by Charles M. Futrell : ABC’s of Relationship Selling, Fifth Edition

ISBN : # | Date : 1997

Description :

PDF-fac6b | … ABC’s of Relationship Selling, Fifth Edition


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ABC’s of Relationship Selling, Fifth Edition by by Charles M. Futrell

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Consumer Behavior Managerial Decision Making PDF 8df330674

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Consumer Behavior and Managerial Decision Making (2nd Edition) PDF




by Frank R Kardes : Consumer Behavior and Managerial Decision Making (2nd Edition)

ISBN : #0130916021 | Date : 2001-07-09

Description :

PDF-36ac9 | This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategica… Consumer Behavior and Managerial Decision Making (2nd Edition)


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Consumer Behavior and Managerial Decision Making (2nd Edition) by by Frank R Kardes

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Surviving Rough Economy Essential Businesses PDF 39a720f5e

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Surviving a Rough Economy: An Essential Guide for Businesses PDF




by Jez Hunt : Surviving a Rough Economy: An Essential Guide for Businesses

ISBN : #095620600X | Date : 2009-03-23

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