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: Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy

ISBN : #058538701X | Date :

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: Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319385534 | Date : 2016-08-23

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by Doug Leather : The Customer-Centric Blueprint

ISBN : #0620558342 | Date : 2013-07-17

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ISBN : #1542497035 | Date : 2017-01-11

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by G. Mazzalovo : Brand Aesthetics

ISBN : #0230336736 | Date : 2012-07-24

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PDF-a53ac | Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations…. Brand Aesthetics


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by Stephan Scharfenorth : Erfolgreich im Strukturvertrieb: Grundlagen, Karriereschritte und Vertriebspraxis (German Edition)

ISBN : #3409034048 | Date : 2004-10-29

Description :

PDF-f1198 | Das Buch erklärt die Grundbegriffe des Strukturvertriebs, beschreibt Einstiegs- und Aufstiegsmöglichkeiten und erläutert sämtliche Phasen des Vertriebsprozesses. Die Leser erfahren, wie sie Produkte überzeugend präsentieren und verkaufen, Kunden durch gezieltes Empfehlungsmarketing gewinnen, Seminare und Trainings mit Erfolg durchführen und neue Geschäftspartner rekrutieren und einarbeiten… Erfolgreich im Strukturvertrieb: Grundlagen, Karriereschritte und Vertriebspraxis (German Edition)


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by David Bunnell : The Ebay Phenomenon: Business Secrets Behind the World’s Hottest Internet Company (Wiley Audio)

ISBN : # | Date : 2001-04

Description :

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by BusinessNews Publishing : Summary: Smart Pricing: Review and Analysis of Raju and Zhang’s Book

ISBN : # | Date : 2014-10-28

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by Stephen B.; Tanner, Barton; Castleberry : Selling : Building Partnerships

ISBN : #0072315504 | Date : 2000

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PDF-5c93c | This text focuses on the partnership/relationship theme in selling. It places emphasis on diversity, includes international selling perspectives and learning aids include role-play exercises, Internet exercises, case studies, sales rep profiles and different selling scenarios…. Selling : Building Partnerships


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by Marshall Goldsmith : What Got You Here Won’t Get You There in Sales: How Successful Salespeople Take it to the Next Level (Marketing/Sales/Advertising & Promotion)

ISBN : #0071773940 | Date : 2011-09-07

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by Roland Rust : Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy

ISBN : #0684864665 | Date : 2000-06-27

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PDF-8ed25 | In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call “Customer Equity,” a strategic … Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy


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by M. Atzeni : Workplace Conflict: Mobilization and Solidarity in Argentina

ISBN : # | Date : 2010-06-16

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PDF-51be0 | Based on qualitative work in car plants in Argentina, this book offers new insights for an understanding of workers’ collective struggles in a radical perspective. Criticizing the use of injustice as the basis of mobilization, it argues that workers’ collective resistance should be seen as a function of the development of solidarity…. Workplace Conflict: Mobilization and Solidarity in Argentina


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by BusinessNews Publishing : Summary: Marketing Warfare: Review and Analysis of Ries and Trout’s Book

ISBN : # | Date : 2014-10-14

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PDF-a2ab3 | The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”. This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies to stay ahead of their competitors in today’s overcrowded market. The authors explain how leaders can adopt military… Summary: Marketing Warfare: Review and Analysis of Ries and Trout’s Book


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Audience Marketing Subscribers Fans Followers Ebook PDF A84cee013

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by Jeffrey K. Rohrs : Audience: Marketing in the Age of Subscribers, Fans and Followers

ISBN : # | Date : 2013-11-05

Description :

PDF-5acc5 | Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive.  They are where you find new customers and develop more profitable relationships.  And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are.  With AUDIENCE, Jeff Rohrs seeks to change this dynami… Audience: Marketing in the Age of Subscribers, Fans and Followers


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[Pub.38fgY] Audience: Marketing in the Age of Subscribers, Fans and Followers PDF | by Jeffrey K. Rohrs


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Web 2.0. The New Showroom for Fashion Brands: How important is Social Media for the Fashion Industry? PDF




by Steffen Achenbach : Web 2.0. The New Showroom for Fashion Brands: How important is Social Media for the Fashion Industry?

ISBN : # | Date : 2014-06-06

Description :

PDF-651a0 | Master’s Thesis from the year 2012 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, South Bank University London, course: International Business Social & Digital Media Strategy, language: English, abstract: Internet technology has greatly changed in form over the past few years. What was once mainly used as a source of informat… Web 2.0. The New Showroom for Fashion Brands: How important is Social Media for the Fashion Industry?


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